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YouTube has become a content phenomenon. Back in 2020 when the first YouTube video Me At The Zoo was uploaded, nobody would have imagined just how important this video sharing medium was going to be. Google clearly saw the potential of YouTube, however, and only 18 months after YouTube’s co-founder shared his zoo visit with the world, Google announced it was paying $0 billion for the service.
Since then the power and influence of YouTube have grown at breath-taking speed. It can even claim to be the world’s second largest search engine - after Google itself. Some of its statistics are quite staggering:
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