Besides being an exceptional singer, Beyoncé is also a big businesswoman. Indeed, the diva renews its contract with Pepsi, with which it works since 2002. To be able to offer the face of the star for its drinks, the mark spent more than 50 million dollars ... A gold contract for
Besides being an exceptional singer, Beyoncé is also a big businesswoman. Indeed, the diva has just renewed its contract with Pepsi , with which it works since 2002. To be able to offer the face and the curves of Miss Halo , the brand spent more than 50 million dollars ... A contract in gold for woman'sJay-Z ... The year 2013 promises to be sparkling!
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New contract with Pepsi
In recent days, Beyoncé has a busy schedule. Aside from her role as a mom, the interpreter of Single Ladies is planning a year 2013 full of novelties. On the program: an intimate documentary , a crazy single and a huge contract with the beverage brand, Pepsi.
In recent days, Beyoncé has a busy schedule. Aside from her role as a mom, the interpreter of Single Ladies is planning a year 2013 full of novelties. On the program: an intimate documentary , a crazy single and a huge contract with the beverage brand, Pepsi.
Yes, the heroine of girl power renews its collaboration with the brand. After a first publicity next to Britney Spears and Pink a few years ago, Beyoncé retries the experience for $ 50 million this time. But for such a sum, the star will have to work hard.
Thus, we will see his beautiful face on a limited edition of Pepsi cans, but that's not all ... We will have the chance to discover the bomb on various advertising posters and even in a TV spot. For that, the advertising campaign will start at the same time as the American event of the year, the Super Bowl, on February 3 and will continue with the release of its opus in 2013.
For the money, but not only ...
But if the mother of Blue Ivy accepted the deal, it is not only for the many tickets that await him. In an interview with the New York Times, she says: " Pepsi embraces creativity and understands the way artists evolve. As a business woman, it allows me to work with a brand of everyday life without compromise and without sacrifice of my creativity. "Her banker agrees with her and also approves of this choice.
But if the mother of Blue Ivy accepted the deal, it is not only for the many tickets that await him. In an interview with the New York Times, she says: " Pepsi embraces creativity and understands the way artists evolve. As a business woman, it allows me to work with a brand of everyday life without compromise and without sacrifice of my creativity. "Her banker agrees with her and also approves of this choice.
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